Hasselblad XCD 28mm f/4 P is a beautifully lightweight and ultra‑wide prime lens built to expand the creative horizons of Hasselblad X‑system photographers. As the smallest and lightest member of the XCD lens lineup, it’s designed for shooters who value portable performance without compromising image quality — especially for street scenes, landscapes, and everyday capture. 

Crafted with precision optics featuring nine elements in eight groups — including two aspherical elements and one extra‑low dispersion (ED) element — this lens delivers sharp, high‑resolution imagery from centre to edge, fully matching the demands of today’s high‑megapixel medium format sensors. With a 22 mm full‑frame equivalent focal length, it embraces expansive perspectives, giving photographers the ability to immerse viewers in environments with clarity and depth. 

Thanks to its leaf shutter, you can sync flash at up to 1/4000 s, empowering creative control even in bright conditions — ideal for combining ambient and flash lighting for dramatic results. The linear stepping autofocus motor and lightweight focusing group work together with Hasselblad’s phase‑detect AF systems to provide quick, accurate, and responsive focusing, while full‑time manual focus override gives you tactile precision when you need it. 

Despite its compact size, the lens offers a minimum focusing distance of 22 cm with a 1:6 magnification ratio, making rich, detailed close‑ups effortless — perfect for environmental details, food, and more. 

With its balanced blend of optical excellence, wide‑angle perspective, and everyday versatility, the XCD 28 f/4 P is a compelling choice for photographers who want expansive, expressive imagery in a pocketable package.